PropFuel Naming Conventions
Keeping your PropFuel instance organized saves time, reduces confusion, and makes managing campaigns easier as your account grows. While there’s flexibility in how you name assets, the conventions below reflect what we’ve consistently seen work well across client accounts and internal builds.
Following these naming conventions will help you:
Quickly locate campaigns, lists, and redirect pages
Prevent confusion or duplication across your team
Clearly identify when campaigns need to be refreshed or archived
Campaign Naming
Some PropFuel campaigns should be copied and refreshed annually, such as renewal and lapsed campaigns. Including the year and campaign run dates in the title makes it easy to know when it’s time to copy and resend to your contacts.
Recommendation:
Include the campaign type, year, and timeframe.
Example:
2025 Renewal Campaign (January 2025 – December 2025)
This makes it clear when the campaign was active and helps avoid confusion when copying and managing older versions.
Web/External Pages (Branch questions)
Web/External pages appear alongside your other campaigns in your campaigns list. You can always filter by campaign type, but you can also use naming to tell them apart at a quick glance.
Recommendation:
Add an “x -” to the beginning of the page name to indicate it’s a Web/External (branch) question, and include the associated campaign and question.
Example:
x - 2025 Renewal Campaign (January 2025 – December 2025) – Is something holding you back?
Or
x - 2025 Renewal Campaign (January 2025 – December 2025) – Not renewing
SMS (Text Message) Campaigns
SMS campaigns appear alongside all other campaigns in your campaigns list. You can always filter by campaign type, but you can also use naming to tell them apart at a quick glance.
Recommendation:
Add "SMS - ” to the beginning of the campaign name to indicate it’s an SMS campaign.
Example:
SMS - 2025 Renewal Campaign (January 2025 – December 2025)
Testing Campaigns
Sometimes you’ll want to test a workflow or experiment with a campaign setup before going live. Creating a test version is a great idea—just make sure it’s labeled clearly.
Recommendation:
Use “ZZZ test” at the beginning of the campaign name so you can easily find (and later archive) it.
Example:
ZZZ test – 2025 Renewal Campaign Workflows
This keeps test campaigns separate from active ones.
List Naming
You’ll likely create multiple types of lists—suppression, conversion, bubble-up, etc. To make it clear what each list is for, a consistent naming format is helpful.
Recommendation:
Start with the list type, then add the related campaign or audience details.
Examples:
Suppression List: 2025 Renewals
Conversion List: 2025 Renewal Campaign (January 2025 – December 2025)
Campaign Tags
Campaign tags help keep your PropFuel campaigns organized by grouping similar campaigns together. Using consistent tags makes it easy to filter and find what you need.
Recommended tagging conventions: organize tags by campaign type or by department/team.
By Campaign Type:
Engagement (e.g., New Member Onboarding, Year 2+ Engagement)
Renewals (e.g., Renewal Campaigns, Lapsed Campaigns)
Profile (e.g., Profile Completion, Contact Updates)
Events (e.g., Event Registration, Event Engagement, Webinars)
By Department/Team:
Membership (renewals, lapsed, onboarding)
Data (profile updates, data collection)
Marketing/Events (event registration, engagement, webinars)
Consistency is key—choose a system that works for your team and stick with it to make searching and filtering easier over time.