Lists to Segments Change Management

With the introduction of Segments, PropFuel has made several meaningful updates to how contacts are organized and managed. This article covers what changed, what it means for your existing setup, and what to expect going forward.

Segments are the new way to organize contacts and manage them on campaigns in PropFuel, replacing both Lists and Contact Workflows. Segments can be used directly in campaigns to enroll or suppress contacts without extra steps, replacing the need for separate Lists and Contact Workflows.

Segments help define precise audiences for campaigns, track engagement patterns, and examine the actions and sentiment of specific cohorts, ensuring the right message reaches the right people.

Your existing lists have been automatically converted to segments by PropFuel, retaining their configuration and details, run history, original creation date, and associated campaigns. Any pinned lists will now appear as favorite segments. 

Segments offer all the filter options previously available in Lists and contact workflows, plus a few new variables, like SMS deliverability and refining suppressed or removed contacts by date. 

Segments can be used directly in campaigns to enroll or suppress contacts without extra steps. Campaigns now have a Contacts tab where you can enroll contacts using a segment, via CSV upload, or by adding them individually from the Contact directory.

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The Workflows tab remains in the campaign editor for now. You can also create a Segment from any existing workflow on a campaign by clicking the gear icon in the Workflows tab and selecting “Create Segment from Workflows.”

Just as you could with Lists, you can use any segment for campaign suppression or conversion reporting. Like all lists, your existing suppression and conversion lists have been automatically converted to Segments — no action is needed on your end.

Suppression lists:  If a list was attached to a campaign as a suppression list, its corresponding Segment is now attached to that same campaign as a Suppressed Segment on the campaign’s Contacts tab.

Conversion lists:  If a list was used for conversion reporting on a campaign, its corresponding Segment is now attached to that same campaign. Conversion tracking has moved to the campaign’s History tab – the same location where conversion charts appear. To add a segment for conversion tracking, click Track Conversions. To remove a segment, click the X in the top right corner of the conversion chart.