Build a SMS (Text Message) Campaign

SMS campaigns in PropFuel allow you to engage your audience through text messages, providing a quick and direct way to communicate. This guide walks you through creating, editing, and testing SMS campaigns.

• In PropFuel, go to the Campaigns tab and click Create Campaign.

• Campaign Name: Give your campaign a descriptive name.

• Channel: Choose SMS.

• Interaction: Choose Outbound. 

• Scheduling: Choose Scheduled (Check-ins are sent on a specific date and time) or Sequence (A drip campaign where check-ins are sent based on the contact’s enrollment date and designated wait periods).

• Click Create Campaign. 

• Click "Add Check-in"

• Insert your SMS content. 

• Hover over the (?) icon to review your credit usage.

• Attachments (📎 Paperclip Icon) – Attach images or files to your message. Note: Adding attachments reduces your character limit and may use additional credits.

• Emoji Keyboard (😊 Smile Icon) – Insert emojis into your message. Keep in mind that adding emojis lowers your character limit.

• Link Shortener (🔗 Link Icon) – PropFuel’s built-in link shortener. Enter a long URL, and we’ll generate a custom shortlink to save characters.

• Embed Check-in (📝 Text Box Icon) – Insert an embedded check-in link, allowing contacts to respond via an external embed campaign in their web browser—similar to how branch questions [LINK] work in email campaigns.

• Personalization Tokens (🔖 License Icon) – Personalize your message using dynamic tokens like the contact’s first name or expiration date, just like in email campaigns.

• Keep it concise: messages can be 160 characters maximum (for messages without emojis or attachments) or 60 characters maximum (for messages with emojis or attachments).

  • ‼️ Exceeding these limits will result in additional credit usage.

• Check character and credit usage: Hover over the ”?” icon to see your available credits and how many credits your message will use.

• Use Personalization Tokens: Click the license icon (🔖) to insert tokens like {{FirstName}} to personalize your message.

• Shorten long links: Use the link shortener (🔗) to reduce URL length and conserve character space.

• Add attachments sparingly: Click the paperclip icon (📎) to attach files. Adding an attachment reduces your character limit to 60. Exceeding this will increase credit usage.

• Use emojis carefully: Click the smile icon (😊) to insert emojis. Adding emojis reduces your character limit to 60. Exceeding this will increase credit usage.

• Include an Embed Check-in (if needed): Click the text box icon (📝) to insert a check-in link. This allows recipients to answer a question through a mobile-friendly PropFuel campaign page.

By following these best practices, you can create effective SMS campaigns while managing character limits and credit usage efficiently. 🚀

• Double-check the message and settings.

• Click Save & Continue to move forward.

Now you’re ready to test and send your campaign.