PropFuel On-Demand Training | Module 2: Conversational Engagement
Edited
EXPECTED TIME TO COMPLETE: 15 minutes
What you’ll learn:
In this module, we will review the concept of conversational engagement and the process of ASK-CAPTURE-ASK. You will learn the difference between PropFuel and broadcast/marketing automation emails and when to use one or the other based on the use-case.
Pre-Lesson Tasks:
You’re all caught up. Nothing to do here
Post-Lesson Tasks:
List out 3-5 of the communications you currently send to contacts that could be improved by transition from broadcast emails to conversational engagement emails (think acquisition, new member onboarding, or renewals—to name a few). Post it somewhere you can refer to later. This list will be the start of your roadmap—the campaigns you’ll build over the next few months and beyond.
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