Automate Member Engagement with Evergreen Campaigns in PropFuel

As associations grow and evolve, keeping members engaged can sometimes feel like an uphill battle. We’ve all been there—managing the constant flow of emails, tracking renewals, onboarding new members, and re-engaging lapsed members. It can feel overwhelming. But that’s where evergreen campaigns come in to save the day. And if you’re using PropFuel, these automated campaigns can work wonders for you, allowing you to focus on high-impact tasks while your member engagement runs smoothly in the background.

Evergreen campaigns are your secret weapon for consistently connecting with your audience—without having to log in, craft an email, and hit 'send' every single time. An evergreen campaign is a set of automated check-ins, triggered by specific actions or milestones (based on your AMS integration), that run continuously in the background. These campaigns are designed to nurture relationships, drive engagement, and ensure that members or prospects receive the right information at the right time, all without you having to manage each touchpoint manually.

Think of an evergreen campaign as a "set it and (almost) forget it" strategy. You build the campaign once, fine-tune it, and then let it do its magic, delivering personalized engagement to members based on their journey with your organization. Whether it’s welcoming new members, reminding them about upcoming renewals, or re-engaging those who’ve lapsed, evergreen campaigns keep the conversation flowing.

Since evergreen campaigns are a powerful way for associations to engage their members continuously, with minimal manual effort, it’s a no-brainer to integrate these into your communications strategy and plan. Here are some must-have evergreen campaigns for any association using PropFuel:

• New Member Onboarding – Automatically welcomes and educates new members.

• Rolling Renewal Reminders – Reminds members when it’s time to renew.

• Ongoing Engagement – Sends relevant content to keep members connected.

• Lapsed Member Win-Back – Reaches out to lapsed members, encouraging them to return.

• NPS Surveys – Collects feedback to improve member experiences.

• Student-to-Professional Conversion – Helps students transition to full membership.

• SMS Opt-Ins – Invites members to receive updates via text.

Pro-tip: There's a Blueprint for that! Each of the Key Evergreen Campaigns above have a PropFuel Blueprint available to help you get a jump-start on building your campaign!

• Identify Key Touchpoints: Determine the actions or milestones that will trigger your campaign, like new member sign-ups or renewal reminders.

• Use PropFuel’s Blueprints: These pre-built templates make it easy to launch campaigns that are already as evergreen as possible. Customize them based on your needs and association goals.

• Use your Connector: If you have a connector, use contact workflows within PropFuel to automatically enroll contacts based on triggers in your AMS, such as attending an event or approaching membership expiration.

• Test and Monitor: Once set up, test your campaign to ensure it works smoothly. PropFuel provides real-time data, so you can track performance and make adjustments as needed.

• Time-Saving: Automates engagement so you can focus on bigger tasks.

• Consistency: Ensures regular communication with members.

• Improved Retention: Keeps members engaged and reduces churn.

The beauty of PropFuel’s evergreen campaigns is that they do the heavy lifting for you. By automating these key touchpoints, you can provide personalized, timely communication that keeps members engaged without needing to constantly manage each interaction. It’s like having an extra team member working 24/7—ensuring that your members feel connected and supported every step of the way.

These campaigns free up your time, reduce manual effort, and create a more seamless experience for your members. So if you’re looking to take your member engagement to the next level, evergreen campaigns are a must-have tool in your PropFuel strategy!
So, what are you waiting for? If you’re ready to automate engagement and streamline your workflow, dive into PropFuel’s Blueprints and set up your evergreen campaigns today!