Best Practices for Writing Effective SMS Messages in PropFuel
With PropFuel SMS you elevate your association's communications strategy to new heights. With SMS, you can effortlessly relay important information, updates, and announcements to your members in real-time. No more waiting, just swift and effective dissemination.
One of the standout advantages lies in the high open rates that SMS messages boast. Your messages are not just delivered; they are seen promptly, ensuring that your crucial information doesn't go unnoticed.
But it's not just about broadcasting messages; it's about fostering engagement. SMS allows for interactive campaigns where you are deepening your relationship with the member.
While integrating SMS into your communications strategy is exciting, there are also rules and regulations that you will need to be aware of.
Dos and Don'ts
DO ensure that your messages clearly identify who is sending the message, and how to opt-out.
DO provide opt-out instructions at least once a month to your message recipients.
If you are contacting the same recipients multiple times per month, you do not need to provide opt-out instructions in every message, but you must do it at least once per month.
DO ensure that the opt-out language you use in your messages include a widely accepted keyword for opt-out. In the US and Canada this is typically STOP, e.g. "Reply STOP to unsubscribe."
DO NOT use alternative phrases like "text 2 to opt out." This is not compliant, and will result in your messages being filtered or blocked by the carrier.
DO reconfirm opt-in status at least once every 18 months.
The mobile number you are sending messages to may have changed owners, or the recipient may not remember giving consent to receive messages from you.
Example Messages
Renewals
{Company_Acronym}: Renew your membership before it lapses on {Expiration_Date}. {Renewal_URL} STOP to unsubscribe
Preview:
XYZ: Renew your membership before it lapses on 12/31/2024. www.websiteurl.org/renew
Hi {First_Name}, It's {Your_Name} with {Company_Acronym}. Your membership will drop soon. Anything I can do to help? {Renewal_URL} STOP to unsubscribe
Preview:
Hi Jane, It's John with XYZ. Your membership will drop soon. Anything I can do to help? www.websiteurl.org/renew STOP to unsubscribe